Beach Vacation – “It Soothes Me”
This one has cool vibes for days. The instrumentation and effects are glimmering and indelibly cool. “It Soothes Me” reminds listeners of a sun drenched road trip across the California coast, a welcome thought in these winter months. While it can play strict instrumental track and still be alluring, the woozy vocal style adds a certain grounding to the exceptional sound. Beach Vacation is a talent to keep an ear out for in ’22.
Mae Mae – “Squishy”
This Atlanta artist has a refreshing take on crooning indie pop. “Squishy” is a sort of love tune, albeit in an unconventional manner. Her singing is captivating, while the instrumentation is unique. While subdued, the sound carries the track with a playful build that keeps listeners engaged. The track is an impressive expression from a talented artist.
Findlay – “Night Sweats”
A few years ago, we found UK songstress Findlay and liked her debut so much, it landed firmly on our favorite albums list. Since then, it has been an unbearably long time since we heard new music. On “Night Sweats”, we hear her reimagined in terms of reach and genre, but just as talented as ever. The track is a fun ear worm of an indie pop track which shows just how brilliant the shapeshifting artist is. Do not sleep on this one. It would be no surprise to hear “Night Sweats” in multiple ad placements, but the great thing is her entire catalogue is just as incredible.