NYC based singer songwriter IRO has been compared to the likes of Hozier and Vance Joy with his refreshing self-titled debut EP. With all due respect to his contemporaries, IRO brings something completely unique with his brand of soulfully seductive jams. If tunes like “Signs” fail to place you in baby making mode, then you might just be lacking a pulse. Instant hit “Sun” plays out like a roman candle burning for an all too temporary generation. The music video alone is worth a thousand viewings and restores my faith in the lost art. “You Have Everything” might remind listeners of a tune from Mr. NYC himself Lou Reed, while “White Tiger” recalls memories of another longhaired church taking soul rocker with his stirring spiritual anthem.
While these are all great, it was the artist’s cover of Tove Lo’s “Habits” that grabbed my attention and left me mesmerized. A great artist is created by their ability to transcend the medium by inventing their own sonic atmosphere. The music of IRO confidently does this. It evokes emotion and demands response. Check it out and enjoy!
For fans of: Chet Faker, seductive beats, Hozier, a satisfying cigarette at dusk, Lou Reed, neo-gospel spirituals